Cinch Connectors announced that Reinhard Zorn has joined the company as Regional Sales Manager. He will be located in Germany and reporting to Steve Willis, General Manager, Cinch UK. In this position, Zorn will be responsible for managing current Cinch customers based in Germany, France and other surrounding areas as assigned. Primarily, he will be managing all marketing activities for Cinch products, developing revenue opportunities, and supporting the distribution network within the specified geographical areas. He has held previous positions including Director, International Sales Erni Electronics, Germany and his most recent position as Managing Partner at EVN Electronic Components.