Cypress Semiconductor announced the appointment of David Kranzler as Vice President of the Timing Solutions business unit, effective immediately. Kranzler recently served as senior vice president of Product Development at Savi Technologies, an early pioneer of RFID solutions that was acquired by Lockheed Martin. He joined Savi from Broadcom, where he served as general manager of the Ethernet Switching and Broadband Processor lines of business. He also has held management positions at Gadzoox Networks and 3Com, and he started his career as an engineer at ROLM Corporation.