Arrow Electronics and Atmel are launching the “Design Smarter with Atmel AVR Processors” design contest. Entrants can submit their embedded designs using Atmel’s 8-bit AVR Flash Microcontroller for a chance to win a new Smart Car and showcase their innovations at the Embedded Systems Conference (ESC) Silicon Valley 2010. The three elected winners will be flown to ESC Silicon Valley in April 2010 to present their designs to be considered for prizes.

Atmel’s AVR family of processors delivers performance with a single architecture that works across a range of applications, including motor control, USB connectivity and remote access control. When combined with Arrow’s services and technical expertise, AVR processors can help customers cost-effectively refine and improve their product offering and bring products to market faster.

Entrants can register for the “Design Smarter with Atmel AVR Processors” contest at http://www.arrownac.com/smart and submit their designs.