Seoul Semiconductor announced the development of the ultra bright LED, Z-Power P7 Series. The Z-Power P7 Series, which the company started producing in volume quantities today, delivers brightness of 900 lumens at 10 watt. The 10W P7 single LED package produces luminous flux of 900 lumens. The Z-Power P7 Series has an efficacy of 90 lumens per watt from a single package, which is eight times higher than incandescent lamps. The Z-power P7 Series overwhelms incandescent lamps in terms of energy efficiency, a significant development that signals LED’s penetration into the general lighting market is just around the corner. The series is able to focus light in a specific direction based on the users’ need. As a result, there is little loss of light generated from the source. Not only is efficacy of the Z-Power P7 Series nearly 1.5 times higher than general light bulbs, but when the light loss is considered, the actual luminous efficacy of the Z-Power P7 Series is 2.5 times higher compared to a general light bulb of approximately the same luminous flux. The Series can be applied in many fields such as general residential lighting, streetlights, a variety of task lights, high-end flashlights for military, police or rugged use, and landscape lighting requiring extremely bright light.