Renesas Technology announced the development of the Flexible Movie Player video/audio playback software package for embedded systems using the SH-Mobile application processor for mobile phones. The software will be available from July 2008 in Japan. Flexible Movie Player is software designed for the SH-Mobile, which incorporates full hardware acceleration supporting the H.264/MPEG-4 AVC (referred to below as “H.264”) video compression standard. It more efficiently extracts the video processing performance of the SH-Mobile than the video playback middleware previously released by Renesas. In particular, Flexible Movie Player can deliver high-quality video reproduction even of content requiring high-volume processing by the CPU. In addition, support for playback of MP4 video files, which are widely used on mobile phones, is provided as standard, and modules are available for extending support to newer file formats in the future. This makes it possible for mobile phone handsets to provide high-quality playback of multiple types of video content.