Tundra Semiconductor announced that Daniel Hoste will be the new President and CEO of the Company effective immediately. Hoste has also been appointed to the Company's Board of Directors. Since joining Tundra as Vice President of Products in 2005, he has been a key member of the Tundra executive team. Hoste succeeds Jim Roche, who co-founded the company in 1995 and led Tundra to become the leading provider of standards-based System Interconnect products. Roche will be available in an advisory role to the executive management team during a short-term transition phase. Hoste's successful track record as a global executive spans more than 30 years, including 16 years with Freescale Semiconductor.