Alps Electric has named Yoichiro Kega (48) as the new President of Alps Electric Europe GmbH with headquarters in Dusseldorf with effect from 1st January 2009. Yoichiro Kega is the successor to Yukio Sagisaka who returned to Japan in December 2008 to work in the Sales & Marketing headquarters. Alps is a manufacturer of electronic components. The five core businesses are: mechatronic and magnetic components, components for communication electronics as well as for peripheral devices and automobile electronics.