Memsic, a MEMS solution provider to combine thermal-based technology with mixed signal processing circuitry onto a single chip using standard CMOS IC process, announced the addition of Mark Laich to its executive team in the position of Vice President of Worldwide Sales. Most recently Laich served as at Vice President of Sales at Potentia Semiconductor. Prior to Potentia, he held senior sales management positions at Azanda Network Devices, Lexra, ZSP, LG and Zilog. He began his career at AMD.