Tensilica, announced that Jerry Ardizzone has joined the company as vice president of worldwide sales. Ardizzone spent 14 years at Motorola Semiconductor, where he managed the global sales team for the consumer market. He spent seven years at ARM in various roles including executive vice president of worldwide sales, and president of the US operations for ARM. He also worked for several other semiconductor IP companies including Innovative Silicon and IPextreme. Tensilica provides customizable applications processors, DSPs and standard IP cores for audio, video, imaging, security, networking, and baseband signal processing.