OmniVision launched the OV2710, a native 1080p high definition (HD) CMOS image sensor designed to deliver high-end video conferencing and recording for camcorders, notebooks, netbooks, and other mobile applications. The 1/3-inch OV2710 offers a 1920 x 1080 array using a 3-micron OmniPixel3-HST pixel, delivering performance of 3300 mV/(lux-sec), dark current of 6 mV/sec and a peak dynamic range of 69dB. This allows the OV2710 to operate in low-light situations well below 15 lux, offering a high-quality video solution suitable for a variety of applications including notebooks, netbooks, PC cameras, digital video camcorders, DSCs, mobile phones and other ultra portable devices.

The OV2710 is a no-compromise 1080p HD sensor available that offers the HDTV video format with a display resolution of 1920 x 1080 pixels and operates at 30 frames per second. Competing 1080p HD video solutions are based on reducing high-resolution sensors to a 1080p display resolution through either cropping, or merging pixels by binning. However, cropping reduces the field of view, while binning degrades image quality, color reproduction and picture sharpness. Furthermore a higher resolution sensor will need a much smaller pixel size than a 2-megapixel sensor to achieve the same optical format; and shrinking pixels generally degrades low-light performance.

The OV2710 supports multiple platform architectures and controllers with both parallel and MIPI interfaces. The OV2710 significantly reduces product development time by allowing system designers to leverage the same opto-electrical design across various products and multiple market segments. OmniVision's OmniPixel3-HS pixel technology has already been proven in high quality webcam/video applications and is now available in 1080p full HD in the OV2710.